What does it mean for a marketer to use an integrated promotional strategy? A. Developing a promotional mix in which all methods work together
toward a shared purpose
B. Measuring success in terms of number of people who receive a message, customers' attitudes, and sales volume
C. Promoting products to end users, so they will persuade resellers
to carry the products
D. Promoting products to wholesalers and retailers, so they will in
turn promote to consumers
Please help

A.j. was a newly hired attorney for idle time gaming, inc. even though he reported directly to the president of the company, a.j. noticed that the president always had time to converse with the director of sales, calling on him to get a pulse on legal/regulatory issues that, as the company attorney, a.j. could have probably handled. a.j. also noted that the hr manager’s administrative assistant was the go-to person for a number of things that would make life easier at work. a.j. was recognizing the culture at idle time gaming.