Identify the type of advertising based on the given scenario. A soft drink manufacturing company is trying to venture into the Middle-Eastern market. They are conducting market research with regard to their target customers and their preferences. They have to be mindful of the mindset and beliefs of the people to penetrate the market.

When advertising they have to employ the

advertising tool

Direct marketing

Explanation:

In simple words, Direct marketing can be defined as a means to convey an bid, through which companies communicate individually with a pre - specified client and provide a specific answer process. This method is also  regarded, by professionals, as direct reaction advertising. 

Thus, from the above we can conclude that the the company should employee direct marketing tools.

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