Unique selling propositions are designed to make a company’s product stand out in the crowd. Let’s say a certain company builds a USP for its over-the-counter allergy medicine as “the only solution for those pet allergies.” Other medications may work just as well for pet allergies, but this company positions itself as the only medication for this problem. Is it unethical for a company to present itself this way? Or, is it just another way to advertise?

I beleive this one would be a bit of a matter of opinion when it comes down to it, but personally I would call it a bit unethical.

Explanation:

Escpecially when it comes to something like medication, it feels unethical to be advertising yourself as the only brand that will work. In my mind unique selling proposition would be focusing on what differentiates your product from others (example, my product can provide 48 hour vs other brands that only offer 24 hour) Simply stating their brand is the only solution feels unethical and does not provide ample evidence of this claim to customers in my opinion. I don't think it would be considered illegal, but in my mind its tiptoeing the line of ethics.