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How does cobley connect the ideas of brands and force? what is his point about brands? 2. do consumers act in the ways that they say they do? why or why not? what is the lesson for marketing in this? 3. why do brands need to be careful about not making mistakes? 4. do companies have control over their brands in today's world? why or why not? 5. the video shows how physics can improve marketing. think of a specific insight or idea from a field other than business and discuss how this idea or insight could you as an entrepreneur. entrepreneurship as problem-solving < - your second lab link 1. how did elk become an entrepreneurship? 2. why is problem-solving important in entrepreneurship? 3. do you think you are a problem-solver? why or why not?