Which of the following is an example of an action that is part of making a rational choice?
A. Doing a cost-benefit analysis.
B. Calculating flexible and fixed expenses.
C. Expanding your discretionary spending.
D. Adding up your assets.

Which of the following is a characteristic that can be used to guide the design of service systems? a. services cannot be inventoried. b. services are all similar. c. quality work means quality service. d. services businesses are inherently entrepreneurial. e. even service businesses have internal services.