For a soft drink compant, dividing the market up based on fashion preferences is an example of which segmentation variable? A. Geographic
B. Demographic
C. Psychographic
D. Behavioral

The correct answer is the option C: Psychographic

Explanation:

To begin with, in the field of marketing the term known as segmentation refers to the strategy of dividing the target market into different groups that characterizes themselfs because of having common features in their lifestyles of something like that for example. So when segmentation takes place there are different types of it, the psychographic segmentation is the one that focus on the psycological part of the people and their common likes, attitudes, aspirations and more. Therefore that one they are segmentating according to fashion preferences they are doing a psychographic segmentation

1. avoid them

2. a talk with them

3. ask someone you trust

4. ignore

5. call police