Business, 05.11.2020 15:40 Masielovebug

You own a small but thriving catering business that caters for weddings, parties, and corporate events. Your recent CRM software report revealed that your corporate events have declined 25 percent in the past quarter. The reason for this decline is weakened repeat business from the customer segment. Suggest three steps you could take to understand the problem better. Suggest three marketing initiatives you could implement to win that repeat business.

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