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Business, 02.11.2020 16:30 yennie123

You are the CEO of a major Japanese consumer electronics company and are considering selling your products in North America. You have several options of how to enter this new foreign market. List and explain one (1) potential non-equity mode of market entry and one (1) potential equity mode of market entry. Discuss one (1) major advantage and one (1) major disadvantage of each mode of market entry.

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