The maker of a line of protein shakes knows that its target market places a high value on the use of natural products, so the company's positioning strategy focuses on its use of organic, locally sourced ingredients. Which positioning method is the company using

The value proposition

Explanation:

The above is an example of value proposition because it demonstrates how the company place much emphasis on the value of the product it intends to produce and deliver to the target market.

Moreover, this positioning method has the target market as its key element, hence focus on adding value to its product by making use of natural ingredients for production. Value is a known method of positioning and most customers widely consider it when they make a purchase decision based on price and quality of the product.

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(b) management: leadership

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