what might prince do to gain distribution and sales in (a) mass merchandisers like target and walmart and (b) specialty tennis shops ?

In order to achieve distribution and sales in retail merchandisers and specialist tennis stores, Prince Sports should:

Develop very creative commercials and ads to sell items in its brochures, supermarket catalogs, or even sports newspapers and magazines, such as offering 10 percent-15 percent discount coupons. Prince Sports can look out for tennis tournaments to sponsor them. Companies such as RedBull have effectively used this form of tactic to improve brand equity and, as a consequence, increase revenue and market share. For any organization today, social media marketing is a very relevant business technique. Today, using search analytics, it is easier to segment audiences with a strong interest in tennis as a sport. The brand equity of Prince Sports goods can be improved by developing online and offline programs to help users better understand the qualities and advantages of the product. More focus is paid to items of strong market equity by mass merchandisers. High brand equity means ease of sales and less time spent on the shelves.

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