Basic customer expectations are generally considered the minimum performance level required to stay in business and are often called.

a. order qualifiers

Explanation:

These are the options for the question

a. order qualifiers

b. order satisfiers

c. order exciters

d. order winners

order qualifiers can be regarded as some features that customer could have see in a product and services before he/she considers to purchase. It is a "winning characteristics" A

qualifiers is required from company, so that they would be able to remains in the business for long, and to make their consumer to see their products as Product that can be purchased.

It should be noted that Basic customer expectations are generally considered the minimum performance level required to stay in business and are often order qualifiers.