Fred created a plan that combines all of the company's marketing goals into one comprehensive plan. What has Fred created?
Advertising plan
Marketing campaign
Marketing strategy
Customer relationship marketing plan

Win goods inc. is a large multinational conglomerate. as a single business unit, the company's stock price is estimated to be $200. however, by adding the actual market stock prices of each of its individual business units, the stock price of the company as one unit would be $300. what is win goods experiencing in this scenario? a. diversification discount b. learning-curveeffects c. experience-curveeffects d. economies of scale