When companies develop a reputation for environmental excellence, and they produce and deliver products and services designed to attract environmentally aware customers, this is called:

Green marketing.

Explanation:

Green marketing can be defined as a marketing technique which typically involves the marketing or sales of goods that are generally considered to be environmentally safe i.e goods that do not have any adverse effect on the environment or cause environmental degradation.

Simply stated, green marketing is solely based on the marketing of goods and services that are friendly to the human surrounding or environment. This goods and services offer environmental benefits to the consumers and are usually manufactured in ways that are environmentally friendly or eco-friendly.

Hence, when companies develop a reputation for environmental excellence, and they produce and deliver products and services designed to attract environmentally aware customers, this is called green marketing.

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