Isaiah’s Idea Isaiah wants to create an app that will connect tutors with students. Walk through the process with Isaiah to help him get this idea off the ground.

This activity will be broken up into two parts, each of which have their own assignments:

Part 1 will ask you to consider tasks that must be accomplished to make Isaiah’s idea into a real business. You will need to do calculations so that Isaiah understands what the cost of the startup will be. Then you will create three charts: Startup Cost Chart, Marketing Pie Graph, and Pricing Bar Graph.
Part 2 will have you take the calculations and charts you completed in Part 1 and create a sales pitch to Isaiah’s investors. Help them to see that Isaiah has done his research and convince them to invest in his business. Part 1: Research and Development
Isaiah is not great at organizing and has no previous business skills! So, he reaches out to a few of his friends for help in getting things going. Click on each of his friends’ names below to learn about how they are helping Isaiah out. After you read about his friends, you will apply their expertise to solve three math problems.
Isaiah is lucky to have such talented friends. Here’s where you come in:

Take the information Gary shared and create a Startup Cost Chart showing the costs involved with developing the app.
Using Brian’s marketing advice, create a Marketing Pie Graph showing how Isaiah should allocate his marketing budget, including the cost of each strategy.
Using Ava’s pricing options for 1000 students, create a Pricing Bar Graph.
In order to create your cost chart, pie graph, and bar graph, you can use a program such as Microsoft Word or Google Docs. Or feel free to draw your charts by hand; just make sure that they are clear and easy to read!

Part 2: Investment Sales Pitch
Together, Isaiah, Gary, Brian, and Ava know that Isaiah’s idea has the potential to be a really successful business. But they are just poor college kids. They need investors to give them the money they need to get going! This is where you come in (again). Use the information that you helped gather in Part 1 to create a five-minute video pitch to Isaiah’s friends and family.

Your video should include the following:

Content
Explanation of why the app is needed.
Explanation of how the app will fill the need.
To walk investors through Isaiah’s plan for making a profit, your video should include the following:

Elements
the Startup Cost Chart
the Marketing Pie Graph
the Pricing Bar Graph
Remember to be enthusiastic! With your help, Isaiah will be the general manager of his own business before you know it.