Tyler wants to brand the new location with the service-oriented environment, providing timely and quality service for its customers. He believes that the use of technology would not only create that environment, but also show customers a well-managed business using technology. What alternatives could fulfill this branding for a restaurant? Should they use handheld devices to process customer orders at the tables? Would this be an efficient method of entering orders? What types of devices could be used?

Explanation:

For a restaurant, there are many technology options available to improve the quality of services for customers. Some interesting strategies to achieve Tyler's goal could be the development of a restaurant-specific application, where the customer can make reservations quickly, access the menu, place an order in advance or leave feedback on the products and services offered by the restaurant.

Using portable devices to process customer orders at tables could also be an efficient alternative for order entry, such as tablets or some software spread around the restaurant that would allow the customer to choose whether they prefer automated or personal service.

To be successful strategies, Tyler should conduct a survey and analyze the tastes and preferences of his potential audience, as there are more traditional restaurants frequented by an audience that still prefers personalized service by an employee who gives him tips and recommendations on the dishes served and wines for example.

It is also ideal to train the team so that new technologies are used well and the quality of service is faster and quality.