Business, 20.10.2020 04:01 dessyrob05

1. Explain what is meant by communication. (1) 2. Explain TWO reasons why good communication is important to a business. (4)
3. Explain the difference between one-way and two-way communication. (2)
4. Explain the difference between internal and external communication. (2)
5. Identify TWO reasons for HSBC (a bank) using external communication methods. (2)
6. Explain which method of communication would be best for HSBC to use when it wants to
communicate a change in overdraft facilities it offers to its customers. (2)
7. Explain the difference between formal and informal methods of communication. (2)
8. Explain ONE reason why effective communication is important for the marketing
department within a business. (2)
9. Identify TWO types of written communication. (2)
10. Explain TWO reasons why businesses use social media as a method of communication.
(4)
11.Explain ONE benefit to a finance department within a business of using digital
communication. (2)
12.Fi's Florist is a new florist setting up in Knutsford. Recommend communication methods
Fi should use to inform potential customers she is opening. (6)
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