The main purpose of writing a business plan is to a. meet a state requirement for new businesses. b. inform employees of your business philosophy. c. prepare a "blueprint" for the development of your business. d. have a document to file with your incorporation papers.

Which of the following statements is true of the balanced-scorecard? a. it is a more or less a one-dimensional metric of measuring competitive advantages of a firm. b. it is one of the traditional approaches of measuring firm performance. c. its primary focus is to base a firm's strategic goals entirely on external performance dimensions. d. it attempts to provide a holistic perspective on firm performance.