1) How has technology fragmented the audience for sports and entertainment commodities? 2) Discuss how a fragmented audience is both a challenge and an opportunity for sports and entertainment marketers?
3) Discuss the relationship between competition and consumer expectations.
4) Explain the downside of social media for sports and entertainment marketers.
5) Discuss how 21st-century technology has increased entertainment options for consumers.
6) What do you think the sports and entertainment industry must do in order to compete with the seemingly infinite number of entertainment choices we have at our disposal?
7) Describe how social media has changed the fan experience. Is this a positive or negative change? Explain.
8) Describe how social media has changed sports and entertainment marketing.
9) How can sports and entertainment marketers avoid wear-out?
10) If you were in charge of marketing for a sports team or entertainer, how large a role would social media play in your marketing efforts? Explain.

The monthly sales for yazici​ batteries, inc., were as​ follows: month jan feb mar apr may jun jul aug sept oct nov dec sales 19 20 17 12 11 18 16 17 19 22 21 24 this exercise contains only parts b and c. ​b) the forecast for the next month​ (jan) using the naive method​ = nothing sales ​(round your response to a whole​ number). the forecast for the next period​ (jan) using a​ 3-month moving average approach​ = nothing sales ​(round your response to two decimal​ places). the forecast for the next period​ (jan) using a​ 6-month weighted average with weights of 0.10​, 0.10​, 0.10​, 0.20​, 0.20​, and 0.30​, where the heaviest weights are applied to the most recent month​ = nothing sales ​(round your response to one decimal​ place). using exponential smoothing with alpha ​= 0.40 and a september forecast of 21.00​, the forecast for the next period​ (jan) = nothing sales ​(round your response to two decimal​ places). using a method of trend​ projection, the forecast for the next month​ (jan) = nothing sales ​(round your response to two decimal​ places). ​c) the method that can be used for making a forecast for the month of march is ▾ a 3-month moving average a 6-month weighted moving average exponential smoothing the naive method a trend projection .

Grant, inc., acquired 30% of south co.’s voting stock for $200,000 on january 2, year 1, and did not elect the fair value option. the price equaled the carrying amount and the fair value of the interest purchased in south’s net assets. grant’s 30% interest in south gave grant the ability to exercise significant influence over south’s operating and financial policies. during year 1, south earned $80,000 and paid dividends of $50,000. south reported earnings of $100,000 for the 6 months ended june 30, year 2, and $200,000 for the year ended december 31, year 2. on july 1, year 2, grant sold half of its stock in south for $150,000 cash. south paid dividends of $60,000 on october 1, year 2. before income taxes, what amount should grant include in its year 1 income statement as a result of the investment?

Fill in the missing words to correctly complete each sentence about analyzing a job posting. when reviewing a job posting, it’s important to check theto determine whether it’s worth your time to apply. if the post has been up for a while or it’s already closed, move on to the next position. if it’s still available, take note of when it closes so you’ll know when you mayfrom the company in regard to an interview.