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Business, 08.10.2020 14:01 mktdonaldson

The team plans to feature trendy and eye-catching products button above the existing content within the email. We expect 25% of the overall email sends to click this button. The conversation rate for this button is expected to be 3% (instead of the 5% from earlier). We expect the remainder 75% of the email sends to have 5% conversion. Assuming the email sends, open rate and average order value remain the same. What would be the new email Open Rate have to be in order to have the same revenue as the previous month

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