What is product positioning?
A. The process of dividing up a total market into groups (segments)
with similar needs and buying behaviors
B. The set of plans for product, price, place, and promotion that the
marketer will use
C. A definition of how the company intends for customers to view its
product relative to the competition
O D. The use of names and symbols to identify the company's products
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What is product positioning?
A. The process of dividing up a total market into groups (segments)
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