Lionel works for an energy company interested in drilling for oil off the coast of a small island. The representative for the local fishing industry, Rochelle, says that locals are vigorously opposed to Lionel’s idea. A town meeting is held. Lionel explains how his company is dedicated to practicing the safest drilling techniques. He explains that oil piped from the ocean’s floor is purer and that it can be harvested in a more efficient way than an oil rig on land. Lionel also emphasizes how much the trucks carrying fish to the markets all over the country would save if local oil was able to be used. Rochelle fires back that in the past, serious accidents with offshore oil drilling have been reported. She points out that if there were a spill, the resulting death of fish would cost the local fisherman their livelihood. Local opinion on the issue is split. Before the town agrees to side with Lionel’s energy company or Rochelle’s local fish industry, officials order a report from a biotechnologist. Everyone agrees to go with what the biotechnologist recommends. Which side do you think the biotechnologist will agree with? Why?

One way that marketing mix characteristics differ for organizational buying

Part i a company's cereal is not selling well. create a 10-15-question survey that measures customers' preferences for the company's cereal product. then, answer the following questions: how many scale items will you put in the survey? justify your answer. will you use multiple-choice questions? why or why not? how many scale points will you use in the survey? justify your answer. what data type will be used in the survey? justify your answer. part ii as a second part of this assignment, create a set of survey questions, assuming that you sell cars. you are attempting to measure how customers perceive the quality of the cars that you sell. create three survey questions with simple category scales. justify why you selected those questions and scales. create three survey questions with multiple-choice, single-response scales. justify why you selected those questions and scales. create three survey questions with multiple-choice, multiple-response scales. justify why you selected those questions and scales. create three survey questions with likert scale summated ratings. justify why you selected those questions and scales.

Mark knopf is an auditor who has been asked to provide an audit and financial statement certification for a company that is going public on the new york stock exchange. knopf wants to know his personal liability if the company provides him with inaccurate or false information. which of the following sources of law will him answer that question? a. the city ordinances where the company headquarters is located. b. the state constitution of the state where the company is incorporated. c. code of federal regulations. d. all of the above