1 Conducting research to identify products that
would satisfy customers
Marketing Activities
a. Planning how to carry out the
marketing process
Buying goods from a manufacturer to resell to
customers
b. Finding out about customers
3.
Taking a new product for a test drive
c. Offering the products customers
want
4.
Sponsoring a charity event
5.
Determining how to coordinate all of the
marketing activities
d. Determining how much to
charge for the products
6.
Identifying a price that buyers and sellers both
like
e. Communicating with customers
f. Putting products where they
need to be
7.
Asking customers what their needs are
8.
Evaluating the success of marketing activities
9.
Advertising a new business on the radio
10.
Determining where customers are likely to
purchase a certain product

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Suppose that xtel currently is selling at $40 per share. you buy 500 shares using $15,000 of your own money, borrowing the remainder of the purchase price from your broker. the rate on the margin loan is 8%. a. what is the percentage increase in the net worth of your brokerage account if the price of xtel immediately changes to (a) $44; (b) $40; (c) $36? (leave no cells blank - be certain to enter "0" wherever required. negative values should be indicated by a minus sign. round your answers to 2 decimal places.) b. if the maintenance margin is 25%, how low can xtel’s price fall before you get a margin call? (round your answer to 2 decimal places.) c. how would your answer to requirement 2 would change if you had financed the initial purchase with only $10,000 of your own money? (round your answer to 2 decimal places.) d. what is the rate of return on your margined position (assuming again that you invest $15,000 of your own money) if xtel is selling after one year at (a) $44; (b) $40; (c) $36? (negative values should be indicated by a minus sign. round your answers to 2 decimal places.) e. continue to assume that a year has passed. how low can xtel’s price fall before you get a margin call? (round your answer to 2 decimal places.)

Suppose the number of equipment sales and service contracts that a store sold during the last six (6) months for treadmills and exercise bikes was as follows: treadmill exercise bike total sold 185 123 service contracts 67 55 the store can only sell a service contract on a new piece of equipment. of the 185 treadmills sold, 67 included a service contract and 118 did not.