The sales representatives at AdVance have been told by the CEO that they need to start using social media every day to help them close sales. Most of these reps are already using social media personally, but have not been using it in a business setting. Describe what is the best strategy for them to use to follow the CEO's request?

D) Interact more actively with clients and potential clients on social media, but without pushing business.

Explanation:

The options given are:

A) Post statistics and benefits of AdVance fertilizers on their personal accounts.

B) Begin work accounts that are separate from their personal accounts, and focus on posting images sent from the marketing department.

C) Send private messages to all their personal friends on social media asking them to purchase AdVance fertilizer.

D) Interact more actively with clients and potential clients on social media, but without pushing business.

E) Post photos of their vacations and purchases to show that they are successful at AdVance.

Based on the scenario portrayed in the question, the best strategy for them to use to follow the CEO's request is for the sales representatives to interact more actively with clients and potential clients on social media, but without pushing business.

Social media is a platform for people to interact, discuss issues and pass messages across to each other. Hence,

through the interaction with clients, the sales representatives can discuss new products and ask about the well being of their customers and clients which will help in enhancing customer relationships.

Interaction with customers can also help in building loyal customers and having a long lasting relationship with them. Customers are vital for businesses and it's vital for companies to always protect and keep them.

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