Imagine you are a coffee roaster that sells both small and bulk bags of coffee beans. Define the distribution channels that you would use to get the product to consumers and reasons for choosing each channel. What costs might impact the channels you choose to use, and how only selling small bags or bulk bags of coffee beans might change your choice of distribution channels?

Assume that a local bank sells two services, checking accounts and atm card services. the bank’s only two customers are mr. donethat and ms. beenthere. mr. donethat is willing to pay $8 a month for the bank to service his checking account and $2 a month for unlimited use of his atm card. ms. beenthere is willing to pay only $5 for a checking account, but is willing to pay $9 for unlimited use of her atm card. assume that the bank can provide each of these services at zero marginal cost.refer to scenario 17-5. if the bank is unable to use tying, what is the profit-maximizing price to charge for a checking account