You work for an IT company that specializes in Internet security and is just breaking into the international market. A renowned company in Germany just contacted you and requested a proposal in four weeks. If your company gets this job, it will be the opportunity it’s been waiting for and that it needs for growth. You normally handle all proposals on your own; however, you’re nervous about writing this one alone because it is so important to the company. Who should write the proposal?

One of your new suppliers, kim, has been hearing rumors about your firm’s lack of capability to deliver high quality products and writes an email asking you to address the claims being made. in replying to her, you want to be sure that you are very clear and leave no room for misinterpretation. which of the following aspects of effective communication should you give the most attention? (a) making sure you understand kim’s areas of expertise. (b) supporting your reply with relevant data and facts. (c) establishing your credibility as an expert. (d) paying attention to implied communications.