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Business, 20.09.2020 15:01 jay3676

The concept of exchange is fundamental to the definition of marketing. What is the best description of exchange? a. Activities that are performed primarily by producers and manufacturers
b. Transfer of products in return for monetary considerations
c. Development of products, distribution channels, promotional strategies and pricing objectives to satisfy customer requirements
d. Transfer of products that take place only between for-profit organisations
e. Provision or transfer of goods, services or ideas in return for something of value

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The concept of exchange is fundamental to the definition of marketing. What is the best description...
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