Which of the following statements about a company’s strategy is true? Multiple Choice Crafting an excellent strategy is more important than executing it well. A company’s strategy deals with whether the revenue-cost-profit economics of its business model demonstrate the viability of the business enterprise as a whole. Strategy at its essence is about competing differently—doing what rival firms do not do or cannot do. Masterful strategies come partly (maybe mostly) by doing things in much the same way as the industry leader but then being better than the leader in one particular area that counts heavily with buyers. Whether a company’s strategy is ethical or not does not matter much because most customers and most suppliers are relatively unconcerned with whether a company they do business with engages in sleazy practices or turns a blind eye to below-board behavior on the part of its employees.