Business, 10.09.2020 01:01 Syaralopez

When Rita Thomas’s clothing company began to market its line of inexpensive cotton shirts in Africa, it assumed that it would be able to use its television and print advertising that had worked in the United States and other countries. However, the company soon learned that literacy rates and access to television in other areas of the world were not comparable to the level prevalent in the home country. The factors that created difficulties for Rita’s company in this scenario can be regarded as

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When Rita Thomas’s clothing company began to market its line of inexpensive cotton shirts in Africa,...

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