Kevin Kern described Konica/Minolta’s use of commercials, newspapers, social media, and other media to control the marketing message. Which marketing concept was he referring to? a) company objectives and goalsb) marketing mixc) product developmentd) diversificatione) marketing strategy

b) marketing mix

Explanation:

The marketing mix is a combination of 4Ps i.e. product, price, promotion and place. These are required to promote a company product and services in order to create an awareness among the people also the company provides a better deal so that every customer could attract towards their product. It can be promoted in television, print media, social sites

Therefore in the given situation, the correct option is b.

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