Imagine you are a marketing associate who works for a public relations agency. You have been asked by your boss, the director of marketing, to conduct a SWOT analysis for a company that has recently come to your agency asking for help. This company, a local gym and fitness center called FabulousFitness, is losing members every month. The gym is on the higher end of the spectrum in its pricing, and recently a chain moved into the area where the gym is located. The chain offers a much cheaper membership, although it is not as well-equipped, and it does not offer the kinds of amenities that FabulousFitness offers: babysitting services; clean, roomy, private showers and towels; treadmills with individual TVs, and so forth. Your assignment (at least 150 words) is to write a preliminary SWOT analysis that can be used to re-position the services that the gym offers. Think about the services the gym offers in terms of strengths, weaknesses, opportunities, and threats. Write a section for each. Feel free to imagine the situation and context of FabulousFitness and the services it offers; you can go beyond the description that has been provided here. You can also imagine the pared down service the competition offers.