When a company attempts to appeal to the same target market across countries, for example, by using the same images and copy on a specific product advertisement but changing only the language in which the copy is displayed, that company is considering

Country culture

Explanation:

In international marketing and advertising, most of the big companies which have their branches all over the world and sell their products across the continents uses country culture to target the same market across the countries.

For example, BMW tried to bridged the cultural gap by advertising which appeals to same target market across the countries, but the only thing which changes is its language.

answer; only identify and interpret trends in the marketplace;