Concept of identifying customer needs: understanding and influencing customer behavior through ongoing communication strategies in an effort to acquire, retain, and satisfy the customer. The ultimate goal is customer loyalty.

Customer relationship management (CRM)

Explanation:

All of the described actions and goals are part of Customer relationship management (CRM). This term refers to the various different practices, strategies and technologies that an organization may use in order to efficiently manage and analyze all of their customers choices, behaviors, and overall data throughout their time as a customer of the company. All of this is done in order to be able to improve customer service relationships

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