What type of value may consumers be interested in if they are looking for the potential rate of return

Investment Value

Explanation:

The Investment value of a project is the amount that an investor believes the project is worth to them. There are certain parameters to decide this but the most important is the potential rate of return.

The Potential rate of return tells the investor how much they can expect as returns should they invest in such a project. If it is high, the investment value will be high as well.

answer; closing the loop;