A junior marketing executive at MorningGo Cereals suggests increasing the package size and price of its best-selling brand without increasing the amount of cereal inside the box. Her superior warns that this might be a bad idea because MorningGo's long-term survival, like most companies, depends on

Creating and maintaining satisfying exchange relationship

Explanation:

One key factor that company prioritizes for the the sake of long term survival is providing a justifiable value for every transaction that occur with customers as this help to build a long lasting relationship based on trust.

The junior marketing executive's decision to increase the size and price without a commensurable increase in the quantity of the product is deceitful and fraudulent and this could jeopardize their relationship with customers and  the long term survival eventually threatened.

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