According to J. C. Penney's "Statement of Business Ethics" all of the following are acceptable except:

In three to four sentences, explain the effect of a price ceiling on the quantity of a good and who this intervention intends to assist

Identify the three components of a family's culture and provide one example from your own experience

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.