Distribution Density points Marketing channels are the link between producers (manufacturers) and buyers and are a key element in a firm's marketing strategy Marketing executives must address three critical questions when choosing a marketing channel and selecting its intermediaries. 1. Which channel and intermediaries will provide the best coverage of the target market? 2. Which channel and intermediaries will best satisfy the buying requirements of the target market? 3. Which channel and intermediaries will be the most profitable? The first question, target market coverage, is addressed by choosing the optimal distribution density Distribution density is reflected by the number of stores in a geographical area and the type of intermediaries used at the retail level of distribution. The three levels of distribution density are intensive, selective, and exclusive Intensive distribution strategies place products and services in as many outlets as possible, while exclusive distribution limits distribution to only one retailer in a specific geographical region Selective distribution falls in between intensive and exclusive distribution Roll over each item to read the description of the distribution scenario. Then, drag the item to the distribution density classification that it represents. Distribution Handbag Heaven Snack Time Luxury Ride British Invasion Clean Up Households use one to two rolls of paper towels each week. To make replenishment easy, P&G makes sure consumers can buy its Bounty towels in grocery stores, discounters, warehouse clubs, convenience stores, and pharmacies Intensive Distribution Selective Distribution Exclusive Distribution