How did Coca-Cola materialize into an American value? How did this help and hurt Coca-Cola? (and, in some ways, America itself?)

Brilliant marketing and commercials

Explanation:

One of the top advantage any firm or organization is the ability for it to be consistent with it's advertisement and marketing policy in a creative manner and to deliver when people purchase it's products. This is how Coca cola became famous within the American industry, it grew by virtue of it's brilliance in marketing, excellent and always creative commercials. These all helped pushed Coca cola into wider region of the American market and into the world.

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