A new landscaping company uses the same logo and shade of green in all forms of communication including its online ads, truck signage, website, and business cards. Which technique is being used by this landscaping company to promote its business

integrated marketing communications

Explanation:

When a company uses integrated marketing communications (IMC), it will use a similar language and transmit a similar message through all its marketing efforts. I.e., when companies promote their products or services using the same message through different marketing channels (e.g. internet, t.v., printed ads, etc.)

answer; only identify and interpret trends in the marketplace;

two years ago, when picking flowers in the mountains back of yosemite valley, i found a book. it was blotted and storm-beaten; all of its outer pages were mealy and crumbly. the paper seemed to dissolve like the snow beneath which it had been buried, however; many of the inner pages were well preserved. and although all were more or less stained and torn, whole chapters were easily readable. this is the condition of the great open book of yosemite glaciers today; its granite pages have been torn and blurred by the same storms that wasted the castaway book.

two years ago, when picking flowers in the mountains back of yosemite valley; i found a book. it was blotted and storm-beaten, all of its outer pages were mealy and crumbly. the paper seemed to dissolve like the snow beneath which it had been buried, however, many of the inner pages were well preserved. and although all were more or less stained and torn; whole chapters were easily readable. this is the condition of the great open book of yosemite glaciers today, its granite pages have been torn and blurred by the same storms that wasted the castaway book.