You work for an investment bank that is marketing a new credit card. As part of your company's marketing strategy, you come up with an animated penguin who is associated with your services, and your company comes up with the slogan, "Shopping with kings." Your ad campaign is viewed by millions around the country through television commercials, online ads, direct mail, and celebrity sponsors. Which of the following would be considered feedback? a. customers apply for your bank’s credit card
b. college-aged students appreciate the slogan
c. Your target market likes the animated penguin
d. young adults see the ad on a bus and call to ask questions
e. the media through which potential customers view the ads