Products are winnowed out as they make their way down the path from conception to consumption, a process called .

cultural selection

Explanation:

Products are winnowed out as they make their way down the path from conception to consumption, a process called cultural selection.

Cultural selection theory is a theory about how certain things spread in the society, such as an art, a religious ritual etc. Due to innovation and other criteria, products will be winnowed out.

answer; read and consider the content of the items;