"Under FINRA rules, maximum underwriter's compensation for selling direct participation programs is generally limited to:"

10%

Explanation:

According to Financial Industry Regulatory Authority, FINRA, a private corporation that operates as a self-regulatory organization, have suggested that, in order to have modest and reasonable offerings for underwriters, typically the maximum spread that can be taken by underwriters in limited partnership offerings is 10% of the purchase price.

Hence, the correct answer in this situation is 10%

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