The weaknesses of a multi-country strategy are that A. It is especially vulnerable to fluctuating exchange rates and it can usually be defeated by companies employing cross-market subsidization tactics.
B. Each country’s strategy is different from the strategies employed in other countries and it is harder to build multiple profit sanctuaries.
C. It presents a firm with greater exposure to increases in tariffs and restrictive trade barriers than does a global strategy.
D. It is less conducive to building competitive advantage by transferring company competencies and resources across country boundaries and it does not promote building a single, unified competitive advantage.
E. It is unsuitable for the markets of emerging countries and it can usually be defeated by companies using export strategies or global strategies.