links the purchase of an organization's products to support of philanthropic organizations favored by the target market

cause - related marketing

Explanation:

Cause-related marketing is when a charity event is sponsored by two or more companies . The purpose of cause related marketing is to increase the corporate social responsibilities of company supporting this cause.

Cause related marketing involves collaboration between a business that is meant to generate profit and a not for profit organization with a view to benefiting each other. Also, a not for profit organization can create awareness about themselves in terms of their contributions to the society in cause related marketimg.

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