Important reasons for a company to consider industry or region diversification include A. A desire to avoid putting all of its "eggs" in one industry or region basket, dimming growth opportunities in its present business, and opportunities to transfer its resources, expertise, and capabilities to other industries and regions. B. A need to soak up excess resources and avoid the temptation to allocate unneeded resources to the company’s various internal functional area activities. C. The benefits of giving company managers the opportunity to develop first-hand knowledge of other businesses, customers, technologies, and industry environments. D. Giving the company a broader base to pursue product innovation. E. Reducing the need to use price cuts to grow the company’s profits and return on investment in its main line of business.

Northern lights electronics just completed plans to distribute its new tablet. the product has several unique features that differentiate it from competitor products. the marketing team plans to begin a roll-out with to only one traditional retailer for the first two months. this strategy will give consumers the perception of the product’s stand-out personality and increase demand. marketing will proceed with for the next four months, where it plans to distribute to three other retailers, as well. for the last six months of the year, it will initiate distribution agreements with discount retailers and online retailers, and any other electronics store that wants to carry it. the marketing team is confident that the tablet will cycle through the first three stages of its product life cycle quickly. as the tablet reaches maturity during the second half of its first year in the market, it is good strategy to proceed with as described above. intensive distribution; selective distribution; exclusive distribution exclusive distribution; selective distribution; intensive distribution tertiary level distribution; secondary level distribution; mono-level distribution mono-level distribution; secondary level distribution; tertiary level distribution