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Business, 19.08.2020 01:01 northan

The next three questions refer to Jimmy Choo shoes, who sells 100,000 pairs of shoes to boutiques across the country: The following cost information pertains to the shoes

Leather and metals: $25/pair
Shoe boxes: $1/pair
Shoemaker wages: $10/pair
Advertising & promotion: $200,000
Executive Salaries $300,000
Selling price to boutique: $100.00

a. What is the per unit gross marketing contribution?

1. 100%
2. 62%
3. 64%
4. None of the above

b. If they decided they wanted to invest in a $75,000 advertising campaign in the hopes of generating more sales, how many more pairs of shoes would they have to sell to maintain their current contribution to the organization?

1. 1,210
2. 925
3. 1,172
4. None of the above

c. By what percent does this change in sales represent?

1. 0.93%
2. 1.21%
3. 1.17%
4. None of the above

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