Social media allow marketers to build or tap into online communities, inviting participation from consumers and creating a long-term marketing asset in the process. Tru eor False

True.

Explanation:

Digital marketing is growing substantially worldwide, as the internet has revolutionized the way people communicate and shop.

Social networks are social interaction platforms where there are several possibilities for business exploration for marketers. Through social networks it is possible to capture new customers, collect important market data and information, build relationships with consumers and build online communities where it is possible to create long-term marketing assets that will generate positive returns for a company.

There are several paths in digital marketing, it is necessary for marketers to choose those most aligned with the company's business and thus outline essential marketing strategies for attracting and retaining customers who interact on social networks and from there develop a marketing asset for generating revenue and profits.

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