In the form of e-commerce, firms want to develop buyer loyalty and repeat business but seldom develop a close working relationship with individual buyers.

business to consumer

Explanation:

E-commerce simply means buying of goods and services online through the internet. Since it's a digitalized world now, this is common.

In the business to consumer form of e-commerce, firms want to develop buyer loyalty and repeat business but seldom develop a close working relationship with individual buyers.

i mean they dont have to

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