Courtney's Caffeine Castle is investigating the feasibility of adding a new espresso maker to its line-up of products. The marketing department believes that 15,000 units can be sold at $90 each. Courtney's requires a 30% profit margin (i. e. cost is 70% of selling price) on all products. To achieve its goal, Courtney's must keep total costs equal to or below: A. $675,000.
B. $900,000.
C. $661,500.
D. $945,000.

Lillypad toys is a manufacturer of educational toys for children. six months ago, the company's research and development division came up with an idea for a unique touchscreen device that can be used to introduce children to a number of foreign languages. three months ago, the company produced a working prototype, and last month the company successfully launched its new device on the commercial market. what should lillypad's managers prepare for next? a. increased competition from imitators b. a prolonged period of uncontested success c. a sharp decline in demand for the product d. a difficult struggle to move from invention to innovation