The global-standardization strategy arises out of the combination of: Question 7 options: 1) high pressure for cost reductions and low pressure for local responsiveness. 2) high pressure for local responsiveness and low pressure for cost reductions. 3) low pressure for both local responsiveness and cost reductions. 4) high pressure for both local responsiveness and cost reductions

The correct answer is the option 1: high pressure for cost reductions and low pressure for local responsiveness.

Explanation:

To begin with, the concept known as "Global Standardization", in the field of marketing and business, refers to the strategy that the companies can use when they decide to implement the same marketing strategy or campaign to every country in where the organization works. Therefore that the term refers to the standardization of the strategy that the company use in the marketing area to the whole globe due to the fact that mainly they look for the reduction of the costs and also because the pressure from the local responsiveness from the other foreign countries tend to be very low.

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