Location Score Factor
(100 points each) Weight A B C
Convenience .15 86 77 83
Parking facilities .20 70 88 98
Display area .18 86 90 94
Shopper traffic .27 90 88 89
Operating costs .10 86 91 96
Neighborhood .10 90 86 84
1.00
Using the above factor ratings, calculate the composite score for each location. (Do not round intermediate calculations. Round your final answers to 2 decimal places.)
Location Composite Score
A
B
C

Location Composite Score

A 84.28

B 86.81

C 91.00

Explanation:

Calculation for the composite score for each location Using the above factor ratings

A

Factor Weight A

Convenience .15 ( .15*86 )=12.90

Parking facilities .20 (.20*70)=14.00

Display area .18 (.18*86)=15.48

Shopper traffic .27 (.27*90)=24.30

Operating costs .10 (.10*86 )=8.60

Neighborhood .10 (.10* 90 )=9.00

Total 1.00= 84.28

B

Factor Weight B

Convenience .15 (.15* 77)=11.55

Parking facilities .20 ( .20* 88)=17.60

Display area .18 (.18* 90)=16.20

Shopper traffic .27 (.27*88 )=23.76

Operating costs .10 (.10* 91)=9.10

Neighborhood .10 (.10*86 )=8.60

Total 1.00 = 86.81

C

Factor Weight C

Convenience .15 (.15* 83)=12.45

Parking facilities .20 (.20*98)=19.60

Display area .18 (.18*94)=16.92

Shopper traffic .27 (.27*89)=24.03

Operating costs .10 (.10*96)=9.60

Neighborhood .10 (.10*84)=8.40

Total 1.00 = 91.00

Therefore the composite score for each location is:

Location Composite Score

A 84.28

B 86.81

C 91.00

Based on the above calculation C is the best because it has the highest composite score of 91.00.

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